Branded Real Estate Surges in Miami
Branded Real Estate Surges in Miami Miami’s Residences by Armani Casa From Fendi to Missoni, Porsche to Bentley, luxury brands aren't just selling items anymore – they're selling homes. Branded real estate is experiencing a surge, with the market for luxury condominiums bearing familiar names projected to grow 12% annually until 2026. Developers are capitalizing on the power of brand recognition, offering an array of residences by renowned hospitality brands like Four Seasons, Aman, and Ritz-Carlton. Now, even luxury car and fashion brands are entering the game, finding a new frontier in condominiums. In Miami's Sunny Isles Beach, towers with bold names like Porsche Design Tower, Residences by Armani Casa, and the upcoming Bentley Residences are transforming the skyline. These projects are the brainchild of Gil Dezer, who has quietly built a brand partnership empire as Miami's housing values have soared. "The car brands of today want to be lifestyle brands," D...